Resources
Data Bing jargon
Learn more about what our marketing/business terms mean
Below is a list of marketing terms used throughout Data Bing.
Jump to a specific section below:
Common Terms
Business Metrics: A business metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes. The main point of using business metrics is to communicate an organization's progress toward certain long- and short-term objectives.
Super Admin: An account level users with unrestricted access
User: An account level user with restricted access. To view all restrictions, please see this support article.
Definitions by Integration
Website Analytics
New Users: A 'new user' is a visitor who, according to Google's tracking snippet, has never been to your site before and is initiating their first session on your site.
Existing Users: The number of users who have been to your site before.
Engaged Sessions: An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 page views or screen views.
Sessions: A session is a group of user interactions with your website or app that take place within a given time frame.
Bounce Rate: Bounce rate is the percentage of sessions that were not considered engaged sessions. In other words, bounce rate is the inverse of Engagement rate.
Average Session Duration: The average session duration is the average amount of time (in seconds) users spend on your site. By default, a session ends (times out) after 30 minutes of user inactivity since there is no limit to how long a session can last.
Device Usage: The user breakdown between Desktop, Tablet, & Mobile devices for your total sessions in a specific date range.
Engagement Rate: The amount of time someone spends with your web page in focus or app screen in the foreground.
Traffic Channel Breakdown:
Direct: Direct traffic in Google Analytics is when someone types or pastes in your URL to visit your site directly, clicks a bookmark, or otherwise ends up on your website by clicking a link that Google Analytics can't see.
Email: Traffic driven to your website through email marketing campaigns.
Organic Search: Non paid traffic accumulated from users clicking over from the search engine results page (SERP).
Organic Social: The channel by which users arrive at your site/app via non-ad links on social sites like Facebook or X (Twitter).
Organic Video: The channel by which users arrive at your site/app via non-ad links on video sites like YouTube, TikTok, or Vimeo.
Paid Search: Comprises all of the traffic sources bringing visits to your site that are attributed as CPC, PPC, or paid search (Google Ads).
Paid Other: The channel by which users arrive at your site/app via ads, but not through an ad identified as Search, Social, Shopping, or Video.
Paid Social: The channel by which users arrive at your site/app via paid advertising links on social sites like Facebook or X (Twitter).
Referral: Describes the people who come to your domain from other sites, without searching for you on Google
Undefined: Traffic that does not include any of the mentions above.
Lead Management
Total Leads: The total number of leads within your date range.
Outstanding Leads: The total number of leads who's status is "Received" within your date range.
Proposals Sent: The total number of leads that are have a status of "In-Progress" and have indicated that a proposal was sent within your date range.
Closed Conversions: The total number of leads who's status is "Closed" within your date range.
Closed Revenue: The total number of leads who's status is "Closed" and includes a revenue integer greater than 0 within your date range.
Filter by Form: This dropdown is contingent on the number of forms you have integrated. The options inside this dropdown are based on the name given to the form at the time of the integration process. You can create new lead types by creating a new lead (manually) and typing in your new lead type. Once a lead type exists, you can now change existing leads lead types to be the newly created one.
Filter by Lead Type: This dropdown is a cumulative list of all "lead type" options inside of your table.
Page Likes: The total number of people who have liked your Page.
New Likes: The number of new people who have liked your Page.
Unlikes: Unlikes of your Page.
Engaged Users: The number of people who engaged with your Page. Engagement includes any click.
Post Engagements: The number of times people have engaged with your posts through reactions, comments, shares and more.
Gender Breakdown: The breakdown of your Page followers by gender.
Followers Based on Location: Where the majority of your page fans are located. Note: this chart only shows your highest 10 locations, not all locations based on your Page followers.
Post Level Definitions:
Engagements: The total number of actions people take involving your posts. This includes liking/reacting, commenting, sharing, claiming your offers, clicking the link, etc.
Reach: The number of people who saw any of your posts at least once. This metric is estimated based on the data Facebook API provides.
Shares: The total number of times a Facebook post has been shared by users.
Impressions: The number of times your posts, stories, reels, videos and live videos were on screen, including in ads.
Reach: The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. Reach is different from impressions, which may include multiple views of your content by the same accounts.
Accounts Reached: The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. Reach is different from impressions, which may include multiple views of your content by the same accounts. This metric is estimated and in development.
Content Interactions: The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions, including any interactions on boosted content.
Accounts Engaged: The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies. These metrics are estimated and in development.
Likes: The number of likes on your content minus the number of unlikes.
Comments: The number of comments on your content minus the number of deleted comments.
Saves: The number of saves of your content minus the number of unsaves.
Shares: The number of shares of your posts, stories, reels, videos and live videos.
Replies: The number of replies you received from your story, including text replies and quick reaction replies.
Follows & Unfollows: The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period.
Profile Link Taps: The number of taps on your business address, call button, email button and text button.
Website Link Taps: The number of times the link to your website was tapped.
Profile Visits: The number of times your profile was visited.
Post Level Definitions:
Likes: The total number of likes a Instagram post received.
Comments: The total number of comments on the Instagram post (includes replies)
Email Marketing
Total Emails Sent: The total number of emails sent from the campaigns listed in your account.
Open Rate: The aggregated open rate for campaigns based on your last 10 email campaigns.
Unsubscribe Rate: The aggregated unsubscribe (optout) rate for your last 10 campaigns.
Click Rate: The aggregated click rate for campaigns based on your last 10 email campaigns.
Bounce Rate: The aggregated bounce rate for your last 10 campaigns.
Campaign Level Metrics:
Emails Sent: Total number of emails sent.
Total Opens: Total number of times the email was opened (includes duplicates).
Unique Opens: Total number of times the email was uniquely opened (does not include duplicates).
Open Rate: The aggregated open rate for campaigns based on your last 10 email campaigns.
Total Clicks: The total number of times tracked links were clicked by recipients (includes duplicates).
Unique Clicks: The total number of times tracked links were clicked by recipients (does not include duplicates).
Unique Subscriber Clicks: Total number of subscribers who clicked on a link.
Click Rate: The aggregated click rate for campaigns based on your last 10 email campaigns.
Unsubscribes: Total number of audience optouts.
Total Bounces: Total number of unsuccessful email deliveries.
Total Optouts: Total number of unsubscribes.
Total Abuse: Total number of times the campaign was marked as spam.
